A true nomad, Rakesh Kumar, is a world traveler who is constantly engaged with diverse places and people. He has worked across various geographies in order to develop a deep understanding of socio-cultural frameworks and trends. Consequently, Rakesh is strongly positioned to conduct international research projects that focus on deciphering and connecting the “different textures” of people. His experience with consumers spans many categories, including FMCGs, automobiles, telecom, liquor, tobacco, contraceptive products, social research, financial services, infant and child care, household care, luxury products, tourism and healthcare.

A leader in the Africa, Middle East and Asia Pacific regions, Rakesh most recently relocated to Dubai to expand the Firefly presence in Middle East North Africa. Prior to this, he opened Firefly operations in Singapore and worked across the Asia Pacific region extensively. In his current roles, he is responsible for global strategy and growth of the Firefly Millward Brown business, is also Head of Africa, the Middle East and Asia Pacific regions, where he focuses on client development and partnership building, motivating and training new staff, and identifying new network opportunities.

Rakesh holds a degree in Economics and a post-graduate degree in Management from India.

• Has worked extensively in the Middle East, North Africa, Indian sub-continent, Asia Pacific, Australia and South Africa
• Joined Firefly in 2005
• Passionate about animals and volunteers at animal welfare organizations
• Wants to travel to 100 countries in the next 5 years