In the modern media world it is more important than ever to harness the power of media communications to build stronger brands. Sue Elms' role is to help the Millward Brown Group deliver outstanding insight and evaluation to support the best media decisions in this new world.
Sue has spent most of her working life with major media and advertising agencies. She began her career at Leo Burnett, then moved to Lintas. She was later appointed as managing director and worldwide board director at Initiative Media Futures. Prior to joining Millward Brown, Sue was managing director of Carat Insight and board director of Aegis Media UK. During her career she has worked with a number of leading companies including Unilever, Diageo, Renault and AOL.
Sue is a frequent speaker at major media industry events and is a past chairman of the U.K. Media Research Group.
She has a B.A. in modern arts and a postgraduate marketing degree from Kingston University. Sue is based in London but works with clients in all parts of the world.
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