Banking on Success

The banking industry in Thailand has come a long way over the last six years. In a bid to compete with their major international competitors, home-grown Thai banks have made customer service a priority and have focused on improving their image through branch refurbishment and advertising to help retain existing customers and drive new business. Using BrandZ data, this study shows how banks can build stronger relationships with customers.

Spreading Happiness with Coca-Cola

This is the story of how Millward Brown helped Coca-Cola turn a small, tactical idea into one of their most successful campaigns of recent times, “The Happiness Machine.”

Click here to see the ad

Breaking the Rules: Building the Auchan Brand in Russia

The grocery retailer category has grown rapidly in Russia over the past decade.  Using BrandZ data, Millward Brown experts analyze how Auchan built high shopper loyalty in a short time period without significant above-the-line advertising investment, and why the brand has shown dramatic improvement in brand equity — particularly in terms of bonding with its core customers to become one of Russia’s supermarket brands.

How Link Helped Localize a U.S. Oreo Ad for Australian Mums

Despite consistent growth year-on-year, Oreo remained a small brand in the Australian sweet biscuit category. The parent company, Kraft, wanted to drive a significant sales increase, tapping into the latent emotional appeal of the brand amongst kids, and build on the potential seen from the size of the brand elsewhere. To do this, mums needed to connect with the brand, and the purpose of this ad campaign was to show that kids have more fun with an Oreo.

Using Neuroscience to Understand the Role of Direct Mail

In 2007 Britain’s Royal Mail sought to understand the differences in how online and print media communicate a message. To find out, we used cutting-edge neuroscience to bring new insight into how the brain engages with these two types of media, insight not accessible through conventional research.

Streetka Launch — a PR Success

Millward Brown Precis were asked by Ford to assess the PR impact of the Streetka launch among the British, both within the context of the Ford brand and against key competitors.

Winning Back Wine Drinkers

The wine industry in a South American country, wanted help to promote the consumption of wine and reestablish it as drink for all social classes.

Building a Telecom Brand

Our goal was to help a small, regional telecommunications client in the U.S. develop and execute a growth
strategy, and then to measure the success of that strategy.

Building a Premium Brand

We were asked to help our client develop a campaign to support their premium branded line of milk, which was struggling in the commoditized milk category in Great Britain.

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