David Burgos is the head of the Cultural Strategy Practice at Millward Brown, one of the world’s leading market research agencies. An industry expert in market segmentation, new product development, and brand and communications research, David speaks frequently about the changing face of multicultural markets at conferences and industry events. He is Co-Chair of the Advertising Research Foundation's People Forum and a past recipient of the ARF’s Great Mind Award for his contribution to the marketing research industry. David holds an MBA from Esan University in Peru. He currently resides in the Chicago suburbs with his wife Adriana and two children, Lorenzo and Renata.
Ola is a master at turning street-level social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to Firefly’s clients. Prior to working at Firefly, Ola was a senior account planner at a marketing communications agency, where she spearheaded qualitative research efforts for brands including Oldsmobile,
Wal-Mart, Nestlé Purina, Hefty, and Shore Bank. Since moving to qualitative research, Ola has developed, consulted on, and conducted studies for leading brands with focuses on brand/product positioning, national/local marketing assessment, new product launch testing, new product development, market segmentation, target lifestyles and motivations. Her experience spans a wide range of categories, including fast food, packaged goods, alcohol, telecommunications, financial services, retail, cosmetics, and senior organizations.
Ola holds a B.A. from Harvard University in Psychology and