Excerpts

Excerpts taken from Chapter 1

Majority Minority

The Bicultural Revolution

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This excerpt is taken from Chapter 7 and follows a discussion about developing targeted initiatives to reach the New Majority.

Intelligent Targeting

_{From Marketing to the New Majority by David Burgos and Ola Mobolade. Copyright (c) 2011 by the authors and reprinted by permission of Palgrave Macmillan, a division of Macmillan Publishers Ltd.}