Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.
Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world's most valuable brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.
Millward Brown Optimor congratulates all companies featured in this year's BrandZ ranking: being among the world's most valuable brands demonstrates successful business and brand management.
BrandZ Top 100 2010 Report (PDF) BrandZ Top 100 2010 Press Release (PDF)
Kantar Retail Top 20 Brands – Powered by the BrandZ Top 100
BrandZ Methodology Video Cristiana Pearson explains the methodology behind the 2010 BrandZ Top 100
Global Miquet Humphryes Millward Brown t: +44 1926 826179 m: +44 7824 836770 Miquet.Humphryes@millwardbrown.com
North America Heather Stern Millward Brown t: 212 548 7271 Heather.Stern@millwardbrown.com
