Dynamic Tracking is designed to measure all the key influences on brand success.
We use Dynamic Tracking to advise our clients on a broad array of business issues including:
- Brand Essentials: Key performance indicators that need to be monitored in order to manage a brand proactively
- Communications: Assess all communications efforts and the impact they have on the brand
- Brand Experience: Understand how products and services meet customer expectations and align with the brand promise and marketing strategy
- Media: Analyze media levers to maximize ROI
- Point of Sale: Determine what "closed the sale" and the extent to which in-store efforts impacted consumer behavior and choice