Unleashing big brand ideas, tackling brand challenges and delivering high-impact client engagement
With increasingly complex markets and crowded categories, brands need to unlock their potential in new and differentiating ways that are authentic, connect with people and celebrate what makes them unique. This is what drives loyalty and growth.
The Studio is Millward Brown’s unique workshop approach to help clients unlock and inspire big brand ideas. It’s where the big picture of the brand is put back on the table.
Our one-day knowledge and insight Studio and our two-day Signature Studio create a forum for us to work as one team; to unleash ideas and solutions that guide decision-making and deliver brand value creation. The Studio explores your brand, its strengths, challenges and opportunities. It helps unearth a rich understanding from its beginnings, with a view to its future. Voices are heard from within the organization (yours and ours) and from the outside: consumers and opinion leaders from brands, businesses, the media and academia bring new perspectives to ideate and develop against— acting as a catalyst to new ways of thinking!
This collaborative way of working infuses knowledge with creativity. It synthesizes individual and diverse perspectives and grounds this in understanding and insight. Our integrated approach is set against clear business objectives to deliver maximum impact for your brand.