Leading In-Market Research Solution for Measuring Digital Advertising Effectiveness
When Millward Brown Digital pioneered online brand measurement over a decade ago, it was all about measuring beyond the click®. While still a fundamental concept to our business today, our flagship product AdIndex® has evolved with the industry to become the most trusted and thorough suite of solutions for evaluating digital advertising effectiveness.
AdIndex is a survey-based approach that isolates your campaign impact on key brand and behavioral metrics and provides actionable insights to deliver the “why” behind the numbers. Measure the effects of your digital activities including all online formats, microsites, mobile web and applications, social media, gaming, search and more. And benchmark those results against similar campaigns in our MarketNorms® database, the largest in the industry.
The AdIndex suite offers flexible and customizable research tiers that can be tailored to best suit your specific research objectives and your budget.
How AdIndex works for you:
- As an advertiser, evaluate your digital advertising efforts using traditional brand metrics (such as brand awareness and purchase intent) and compare how performance stacks up against your industry’s average. Did your message resonate with your target audience and motivate consumers to purchase your product?
- As an agency, identify the most and least effective elements of your digital campaign to improve understanding and optimize future campaign performance.
- As a publisher or ad network, validate the impact of advertising on various sections of your site(s), quantify how your audience is affected by ad exposure and price your ad inventory based on proven branding performance of different placements.
Want more? Our DLConnects® platform enables advanced analytics from a set of established data connections to be weaved into your AdIndex analysis. As a result, you have the choice to connect attitudinal metrics with post-view search and site visitation, online and offline sales, consumer sentiment and other relevant data for a deeper view of your campaign impact.
Our research experts will help you determine the best fit.