AdIndex for Mobile
Understanding Mobile & Tablets for Brand Building
If this is the year of mobile, we’re ready for it. In fact, we’ve been ready for it for quite some time now. For over 4 years, Millward Brown Digital has been exploring mobile’s ability to build brands, leading the market with innovative measurement approaches and aggressively expanding our capabilities every day.
With over 250+ studies across a wide range of mobile and tablet marketing platforms — mobile Web, applications, video, gaming, location and SMS advertising — we can help you identify how best to take advantage of this growing medium.
Our approach, conducted in a live mobile environment, is designed to evaluate the impact of your mobile and tablet advertising in isolation or in conjunction with an online or multi-platform campaign.
How AdIndex for Mobile works for you:
- As an advertiser, understand how your mobile and tablet advertising efforts are shifting consumers’ perceptions of your brand through key brand metrics.
- As an agency, leverage third-party metrics for accountability of your creative executions & mobile media placement.
- As a publisher or media company, quantify how advertising across your media platform(s) — online and mobile — can generate stronger brand impact for advertiser clients.
- As an ad network, provide validated demographics and measure brand impact for advertisers.