ChannelConnect is a consumer-led qualitative approach that can help you and your agencies understand the dynamics between brands, communication channels and consumers.
We help to:
- Determine the communications channels that offer the highest levels of engagement and affinity for your audience
- Identify when your target is most receptive to the brand message
- Uncover and assess new or untapped communication opportunities for reaching your target
- Encourage greater creativity and consumer focus within the communications planning process