Measuring the Brand Value of Your Facebook Fan Page
Fan pages can have a significant impact on brands, but can it be quantified? Millward Brown and Millward Brown Digital have developed a solution for measuring the effectiveness of Facebook fan pages. FanIndex is offered as part of a broader suite of proprietary social media measurement solutions.
FanIndex provides quantitative measurement of page performance along with rich diagnostics to help marketers optimize fan page content. Seamlessly integrated into the Facebook platform, studies are easy to administer and results are available quickly.
How FanIndex works for you:
- Get to know your Facebook fans by understanding how they compare to your target audience, their motivation for becoming a fan, and their expectations in return
- Quantify fan page performance through our FanIndex rating — a composite score of your fans' overall opinion of the page, attention to brand posts, and likelihood to recommend and revisit
- Discover the content and attributes of your fan page that may provide the greatest opportunities for your brand
- Benchmark and optimize fan page content for maximum brand return among your fans