The World's Largest Digital Advertising Effectiveness Database

Simply put, Millward Brown Digital has completed more advertising effectiveness studies than any other provider, which makes our global database of 6,500+ AdIndex® studies and over 9 million respondents the most robust source for normative insights. MarketNorms® covers more than a dozen industries and is a powerful tool in planning efficient and effective digital advertising campaigns, but also in benchmarking campaign performance for future optimization.

View branding lift metrics including aided brand awareness, online ad awareness, message association, brand favorability, and purchase intent. Filter results by ad, campaign, and brand attributes, site category, region or audience demographics.

How MarketNorms works for you:

  • As an advertiser, benchmark your online ads and manage your media spend by identifying cost-efficient ad placements.
  • As an agency, plan & develop stronger campaigns for clients and demonstrate performance against industry-relevant benchmarks. Determine the most effective and efficient creative and media elements to maximize brand impact.
  • As a media company or publisher, understand what drives success of digital campaigns on your site and quantify your ability to yield a significant impact for brands through third-party research.
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For more information, contact your nearest Millward Brown office.