Facial expressions paint a rich canvas of emotional response that provides invaluable insight into advertising and brand effectiveness.
As innovators in measuring and optimizing advertising effectiveness, we've long championed the importance of emotional response to creative as a key driver of advertising and brand success. Our innovation timeline shows we have recognized the power of emotion since 1989, when we launched our Link copy-testing solution.
Link with Facial Coding, the newest solution from our neuroscience team, uses readily available webcam technology to recognize facial activity and record emotional responses to your advertising. Facial coding yields sophisticated, yet intuitive emotional and cognitive metrics to gain a deeper understanding of emotional engagement,. These insights lead to better and more purposeful decision-making regarding ad content, messaging, creative development, cut downs and more.
We're the market leader in non-verbal technologies to measure emotional and automatic responses to advertising and brands. We currently have 80 facial coding projects underway globally, so contact us to learn more about how you can benefit from this new tool.