Link with Facial Coding
Understand and optimize emotional response to your advertising with Millward Brown's Link copy-testing solutions.
Facial expressions paint a rich canvas of emotional response that provide invaluable insight into advertising and brand effectiveness.
As innovators in measuring and optimizing advertising effectiveness, Millward Brown has long championed the importance of measuring emotional response to creative. Our innovation timeline shows we have recognized the power of emotion since 1989, when we launched our Link copy-testing solution.
Link with Facial Coding, developed by our neuroscience team, uses readily available webcam technology to observe facial expressions and record emotional responses to your advertising. Copy testing with facial coding delivers sophisticated yet intuitive emotional and cognitive metrics to gain a deeper understanding of emotional engagement. These insights lead to better and more purposeful decision-making about advertising content, messaging, creative development, cut downs and more.
Millward Brown is the market leader in non-verbal technologies to measure emotional and automatic responses to advertising and brands. We’ve conducted over 2,000 neuroscience studies globally, so contact us to learn more about how we can help you.