Prove the value of strong creative.
Link Volumetric is an analytical service that marries Millward Brown's Link copy-testing results with sales (or results from sales response modeling) and other relevant brand data to create a more direct measure of the contribution that advertising quality makes to sales. Use the Link Volumetric solution to prove the value of strong creative by predicting sales response, and gain insight to improve your marketing mix to increase the ROI from your advertising.
The addition of our volumetric analysis, allows the magnitude of sales uplifts to be predicted and enables marketing to:
- Prove the sales return from strong copy
- Set better action standards in the context of known ROI
- Guide business planning by predicting sales effects before of going live