Link™ Volumetric
Predicting the Sales Response to your Advertising
In an era of greater financial accountability, marketers need to justify their media budget by proving the value of their brand's advertising. With volumetric predictions included as part of Link™, Millward Brown can help you prove the value of strong creative by predicting the sales response, and can also provide insights to help you adjust the broader marketing mix, in order to increase ROI from your advertising.
Link volumetric is a new analytical service that marries Link results with sales (or results from sales response modeling) and other relevant client data to create a more direct measure of the contribution that advertising quality will make to sales.