Link Copy Testing
Millward Brown’s Link™ copy-testing solution is the most comprehensive tool available to assess, predict and optimize advertising performance.
The Choice of the World’s Leading Advertisers and Agencies
The world's leading advertisers and agencies like the power and flexibility of Link, and they value Millward Brown's expertise in helping to optimize brand communications. Millward Brown's database of more than 100,000 campaigns has been validated against future sales growth in both the long and short term. Whether your brand building objectives are to raise awareness, promote trial, develop rational or emotional brand associations, or to convey a very specific message, Link will tell you how your ad will perform.
Link uses a comprehensive set of evaluative and diagnostic questions to evoke viewer reactions, both rational and emotional. Neuroscience techniques like facial coding are built into Link, and intuitive associations and eye tracking are available as adjuncts.
Facial coding uses webcam technology to observe facial expressions and record emotional responses to your advertising to deliver intuitive emotional and cognitive metrics to gain a deeper understanding of emotional engagement. These insights lead to better decision-making about advertising content, messaging, creative development, cut downs and more.
Millward Brown is the market leader in non-verbal technologies to measure emotional and automatic responses to advertising and brands. We’ve conducted over 2,000 neuroscience studies globally.
Whether you have an individual ad or a multimedia campaign, Link will help:
- Predict the impact and persuasive power of your advertising
- Understand and optimize emotional response to your ads
- Evaluate your ad in relation to thousands of other ads
- Diagnose its strengths and weaknesses
- Identify opportunities for improvement