Neuroscience Practice
The increasing scalability of neuroscience techniques offers new and exciting possibilities for getting inside the mind of the consumer.
Millward Brown is the only leading, full-service research agency to have a dedicated, global neuroscience practice. With experts in North America, Latin America, Europe and AMEA, our neuroscience practice offers solutions that are integrated into our existing research suite to provide incremental insights. This includes:
- Implicit Measurement & Emotional Priming: Enabling us to get at consumers’ intuitive, ‘gut level’ thoughts and feelings about a brand, an ad, a concept, a logo or other stimulus.
- Facial Coding: For moment-by-moment insights of the emotional response to advertising, delivering optimized campaigns and communications.
- Eye Tracking: To gain a precise understanding of what captures consumers’ visual attention informing stronger ad campaigns, better packaging, and more satisfying shopper experiences.
Click here to learn more information about our Neuroscience Practice, or contact your nearest Millward Brown office.